The Anatomy Of A sales Letter

4.   The Opening Paragraphs.   AN effective way to open your sales letters is to get straight to the point with a "WIIFM"   ( What'ts in it for me?).   Tell your prospects right up front what's in it for them and you have a better chance of getting them to continue reading.   Notice how the first three paragraphs are single sentences.   Use single sentences and short paragraphs in your sales letters.   This makes your letters easier to read.                        Http://www.virallistgenerator/aff/2573

The Anatomy Of A Sales Letter

2.   The Sub-Heading.   Use the sub-head to support or expand on your headline.   Your sub-head should pull your prospects further into the letter and get them to continue reading.   3.   The salutation.   "Dear Friend" is probably the best salutation you can use.   It's warm and friendly.   And it can be used for most sales letters.   There's not much evidence that proves one salutation works better than another.   So keep it simple.  "Dear Friend"  Works fine.                                                                                                                                           http://www.virallistgenerator.com/aff/2573

The Anatomy Of A Sales Letter

1.   The Headline:   All sales letters should have a headline.   The purpose of your headline is to get your prospects undivided attention.   If your sales letter is in the form of a personal letter, use the opening sentence in the letter as your headline.   Or, put your headline in a "Johnson Box"  under the saluation like this:   Dear Mr. Prospect,         .................................................................................................................................................................................................................................Here's How You Can Easily Master The Art And Sicence Of Writing "Killer" Ads & Sales Letters                             .................................................................................................................................................................................................................................http://www.virallistgenerator.com/aff/2573

The Anatomy Of A Sales Letter

In direct marketing, the most valuable and highest paying skill you can possess is knowing how to write an effective sales letter.   Even if you have an advertising agency or copywriter that writes your ads or sales letters, you need to know how to recognize good direct response copywriting.                                                                  Http://www.virallistgenerator.com/aff/2573

Salesmanship In Prient

"The time is fast coming when men who spend money are going to know what they get.   Good business and efficiency will be applied to advertising.   Men and methods will be measured by the known returns,   Only competent men can survive."   Effective advertising is not about building your "image" or being cute.   Its about persuading your prospects or customers to take the action you want them to take, NOW!   Its Salesmanship In Print.   To discover even more about advertising that sucks money out of people's wallets like a vacum cleaner, Go To www.groupmm.com  and click on   "Maximum Profits In Direct Marketing."                                                    http://www.virallistgenerator.com/aff/2573                                                                      

Salesmanship In Print

On Good Business:   We see countless Ads running year after year which we know to be unprofitable.   We see wasted space, frivolity, clever conceits, entertainment.   Many an advertiser has little or no idea of his or her advertising results.   You see other ads which you may not like as well.   They may seem crowded verbose.   They are not attractive to you, for you are seeking something to admire, something to entertain.   But you will note that those ads are keyed.    The advertiser knows that they pay.                                                                                 www. virallistgenerator.com/aff/2573

Salesmanship In Print

On The Key To Effective Writing:   In a sales letter as in ads, the importent point is to get immediate action.   Offer some inducement in your ads.  Or tell about what delaying may cost them.   Note how many successful sales letters place a limit on an offer.   It will expires on a certain date.   This is all done to get a prompt decision, to over come the tendency to delay.                                                                                                                              http://www.virallistgenerator.com/aff/2573

salesmanship In Print

On Negative Advertising:   To attack a rival is never good Advertising.   Don't point out others faults. The selfish purpose is apparent. It looks unfair, not sportsman like.   With your product, show the bright side, the happy and attractive side, not the dark and uninviting side of things.   For instance, don't show the wrinkles you propose to remove, but the new face as it will appear.   Your customers know all about the face left.                                           http://www.virallistgenerator.com/aff/2573

Salesmanship In Print

On The Importance Of Individuality:   A person who desires to make an impression must stand out in some way from the masses.   And in a pleasing way.   Being eccentric or abnormal is not a distinction to covet.   But doing admirable things in a different way gives one a great advantage.   We try to give each advertiser a becoming style.   We make him or her distinctive, perhaps not in appearance, but in manner and in tone.   He or she is given an individuaiity best suited to the people he or she address.   Then we take great care not to change an individuality, which has been proved appealing.   Great pains have been taken not to change our tone ever.   We also don't want people to think that salesmanship is made to order.   That our appeals are created, studied, artificial.   They must seem to come from the heart. and the same heart always.                                                          http://www.virallistgenerator/aff/2573

Salesmanship In Print

On Dealers Vs. Advertising:    On most lines, making a sale without converting does not count for munch.   Sales made by cnviction by advertising are likely to bring permanent customers.   People who buy through casual recommendations from dealers often do not hold up.   The next time someone else gives advice.   Your object in all advertising is to buy new customers at a price that earns a proft.   You have no interest in trade at any store.      http://wwwvirallistgenerator.com/2573

Salesmanship In Print

On The Need For Test Compaigns:   Almost any question can be answered, cheaply, quickly, finally, by a test campaign.   And that's the way to answer them, not by arguments around a table.   Go to the court of the last resort, the buyers of the product.   There are many surprises in advertising.   A project you laugh at, may be a great success.   A project that you are sure of it's success, may fail.   All because of different tasttes.    None of us know enough about people's desires to get an average viewpoint.   We establish averages on a small scale, and those averages always hold true.   We know our cost, we know our sale, we know our profit or loss.   We know how soon our cost comes back.   Before we spread out, we prove our undertaking is absolutely safe.   So today there are no advertising disaters piloted by men, in the know.

Salesmanship In Print

Putting a price on a sample greatly retards replies,   Then it prohibits you from using the word FREE in your ads.   And that word FREE, will more than generally pay for your samples.   Don't exspect your prospects to pay for your selling efforts.   Three out of four will refuse to pay... perhaps nine out of ten.   But we do not give out samples promiscuously.   The product is cheapened. It is not introduced  in a favorable way.   Give samples to interested people only.   Give them only to people who exhibit a stroung interest in some way. Samples sometimes double advertising cost.   They often cost more than the advertising.   Yet, When used right, gets customers.   And that is what you want.                                                                                                               http://www.virallistgenerator.com/aff/2573

Salesmanship In Print

On The Proper Uses of Samples:   The product itself should be it's own salesman.   Not the product alone, but the product plus a mental impression, and atmosphere which you place around it.   That being so, samples are of prime importance.   A sample gets action.   The reader of your ad may not be convinced to the point of buying.   But he is ready to learn more about the product you offer.   So he cuts a coupon, lays it aside and later mails it or presents it.   Then you have the name and address of an interested prospect.   You can start him using your product.   You can give more information.   You can follow up on him.                                                                 http://www.virallistgenerator.com/aff/2573

Salesmanship In Print

On Developing An Effective Strategy:   Advertising is much like war, minus the venom.   We need Strategy of the ablest sort, to multiply the value of our forces.   Sometimes a campaign depends on the product's name.   Sometimes a price must be decided.   Competition must be considered.   What are the forces against you?   What have they in price or quality or claims to weigh against your appeal?   What have you, to win trade against them? What have you, to hold trade against them, when you need it?                                                                                              http://www.virallistgenerator.com/aff/2573

Salesmanship In Print

On Trying To Change peoples Habits:   Now changing people's habits  is very expensive.   But great successes have been made by going to people whom are educated already and are getting their wants.   On The Need For Information When Writing An Ad:   An Ad writer, to have a chance at success, must gain full information on his subject.   An advertiser will often painstakingly read for weeks on some problem that came up.   Genius is the art of painstaking.   The advertiser who spares the mednight oil will never go very far.   Thus an advertising campaign is usually preceded by a very large volume of data.   Even an experimental campaign, for effective experiments, cost a great deal of work and time.   The uninformed would be overwellmed to know the amount of work involved in a single ad.   Weeks of work sometimes.   The ad seems so simple, and it must be simple to appeal to people who like things simple.   But, behind that ad lies reams of data, volumes of information, and months of research. "So this is no lazy man's business."                                                                                           http://www.virallistgenerator.com/aff/2573

Salesmanship In Print

On Telling Your Full Story:   When you get a person's attention, then is the time to accomplish all that you ever hoped for.   Bring all your good arguments to bear.   Cover every phase of your subject.   One fact appeals to some, or one to another.   On Art in Advertising:   Pictures in advertising are very expensive.   Not in the cost of good art work alone, but in the cost of space.   Anything expensive must be effective, or else it involves much wast.    So art in advertising is a study of paramount importance.    Use pictures only to attract those who may profit you.   Use them only when they from a better selling argument, then the same amount of space set in type.    http://www.virallistgenerator.com/aff/2573

Salesmanship In Print

On the need to be specific:   Platitudes and generalities roll of human understanding like water of a ducks back. they leave no lasting impression whatsoever.   One expects a salesman to exaggerate.   But just for that reason, general statements count for little.   So a definite statement is usually accepted.   Actual figures are not generally discounted.   Specific facts, when stated, have their full weight and effect.                                                                   http://www.virallistgenerator.com/2573

Salesmanship In Print

" Don't think that those millions of people will Read your ads just to find out if your product interests them.   They  will decide by a glance at your headline or headlines.   Address the people you target, and focus on them only."   Now  On Psychology:   A competent advertiser will learn and understand psychology.   The more he knows about it, the better.   He will learn that certain effects lead to certain reactions, and use that knowledge to increase results and reduce mistakes.                                                                                                                                         http://www.virallistgenerator.com/aff/2573

Salesmanship In Print

On The Proper Use Of Headlines:   "The purpose of your headline is to pick out prospects whom are interested, You focus only on those Prospects."   People well not be bored in print.   In Print they choose their own  companions, their own subjects, their own tnterests.   There may be products which tnterest them more than anything else in a magazine.   But, they will never know it, unless the headline tells them.   The vast difference in headlines is shown by keyed returns.   An identical ad ran with various headlines, differs tremendously in its returns.   It is not uncommon for changes in headlines to multiply returns five to ten times over.                              http://www.virallistgenerator.com/aff/2573

Salesmanship In Print

On The Lessons Of Mail Order advertising:   It's alot harder to get mail orders, then it is to get buyers to the store.   Its hard to sell goods that can't be seen.   Ads that do this are excellent examples of what  advertising should be.   Mail order advertising is figured dowm to the fraction of a penny.   The cost per reply and the cost per dollar of sales, show utter exactness.   The most common way of comparing one ad to another is by use of a coupon.   We offer a Free sample. a Free report, a Free gift,  or something to induce a direct sale.   Thus we learn the amount of action each ad brings.   But these figures are not final, one ad might bring too many worthless replies; and another may bring replies that are valuable.   So our final conclusions are always based on cost per customer or cost per dollar of a sale.                                                                                                                                 http://www.virallistgenerator.com/aff/2573

Salesmanship In Print

On Offering Service:   "Remember that the people you address are selfish, as most of us are, Not all but most. They care nothing about your interest or your profit. They seek service only for themselfs.   Ignoring this fact is a common mistake and a very costly mistake in advertising."   Now, On The Lessons Of Mail Order Advertising:   " Mail order advertising tells a complete story, if the purpose is to make an immediate sale. As you can see there is no limitations there, on the amount of copy." The motto here is, "The more you tell, the more you sell."               http://www.virallistgenerator.com/aff/2573

Salesmanship In Print

On Proper Attitude:   When you plan and prepare for advertising, keep in mind a tipical buyer.   Then be guided by what you would say, if you met the buyer face to face.   The advertising person studies the consumer.   He placeses himself in the shoes of the buyer.   His success largely depends on doing this exersize in excluding everthing else.                                                                                                                                                   http://www.virallistgenerator.com/aff/2573

Salesmanship In Print

On the length of Ads:   Some say, be very brief, people will read but little.   Would you say that  to a salesman?   With a prospect standing before him,  would you confine him to say a certain number words?  That would be an unthinkable handicap.   So in advertising, the only readers we get are people whom our product interests.   No one reads ads for amusement, long or short.   Consider them as prospects standing before you, seeking information.   Give them enough to take action.                                                                                                    Http://www.virallistgenerator.com/aff/2573                  

Salesmanship In Print

On Salesmanship In Advertising :   Advertising is salesmanship.   Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes.   Thus every advertising question should be answered by the salesman's standards.   The only purpose of advertising is to make sales.   It is not for general effect,   It is not to keep your name before the people,   It is not primarily to aid your other salesman.   Advertising is multiplied salesmanship.   Therefore every ad should be a supersalesman.   There is one simple and right way to answer many advertising questions. Ask yourself, would this Ad help a salesman sell the goods?   Would it help me sale the product if I met the buyer in person?                                                                                                     http://www.virallistgenerator.com/aff/2573

Salesmanship In Print

"True Advertising is just salesmanship multiplied."   When we multiply nothing by ten thousand we still have nothing as a result.   When we multiply a pretty picture, or a catch phrase, or the mere name of a firm, or article, a thousand times we have comparativetly nothing as a result.   "But when we multiply one thousand times a good, strong, clearly,  expressed reason why, a person should buy the article we want to sell, we then have impressed, through advertising, one thousand more people with that reason the if it had been told verbally to one person by the same sales man."   Listed on the next few pages are some excerpts from one of the best books on Advertising:   Scientific Advertising by Claude Hopkins, published in 1923.   David Ogilvy, who heads one of the largest advertising agencies in the world, once said this of Claude Hopkens's Scientific Advertising Book:   "Nobody should be allowed to have anything to with advertising, untill he has read this book seven times. It changed the course of my life."                                                                                                                              http://www.virallistgenerator.com/aff/2573

salesmanship In Print

These time tested secrets come in a large part, from old direct marketing pros.   These guys wrote copy in the 1920s and 1930s.   Their ideas worked great then and still work great now.   Even though the rest of the world has become obsessed with "image", "RassFeeds, and "what looks good".   These veterans only care about what makes money, Period.   I've chosen many excerpts from the pages of their books to share with you.   here's an excerpt from John E. Kennedy's book, Reason Why Advertising :   "ADVERTISING"is just salesmanship on paper. It is the means of muultiplying the work of a salesman, who writes it, several thousand fold.   With the salary paid a  single salesman it is possible, through Advertising, to reach a thousand  customer for every one he could have reached orally.   It is also a means of discovering, and developing, new customers where they were not previously known to exist.   These facts are mentioned here because few business men have a correct Idea of what true Advertising should consist of.                                                                                                                             http://www.virallistgenerator.com/aff/2573

How To Become An Expert At Writing Headlines

Your headline is the deciding factor on whether or not your prospect will read your ad.   It is the most important element in advertising.   Spend the time that's necessary to write winning headlines, and watch the response to your advertising sky rocket!   If you want to discover more about how good headlines can make you wealthy!   Go to www.groupmm.com and click on:    "Advertising Magic", and    "How To Master The Art & Science Of Writing Killer Ads & Sales Letters."                                                                                                                                 http://www.virallistgenerator.com/aff/2573

How To Become An Expert At Writing Headline, 3

Once you have taken the time to write down the benefits, you will have a stack of cards ( maybe hundreds ) that you can use for your headline ideas.   Isolate the most important customer benefit and use it to create your headlines.   Sometimes, one of the benefits may turn out to be the actual headline. ( also, use the index cards when writing your ad or sales letter ).   Here is a checklist to use when evaluating your headlines:   1.   Does my headline communicate the strongest customer benefit?   2 .   Does my headline answer the question:   "What's In It For Me?"   3.   Does my headline offer a reward for reading the ad?   4.   Is my headline clear and direct?  Does it communicate a complete message?   5.   Is my headline getting attention with a powerful sales message?   6.   Does my headline motivate my prospect to keep reading?   7.   Is my headline speaking directly to my targeted procet ?   8.   Is my headline interesting to my prospects,  or does it bore Them?   9.   And finally, is my headline an ad for my ad?   Remember, the difference between a good headline and a bad one is the difference between success and failure in advertising.                                                                                                                            Http://www.virallistgenerator.com/aff/2573                                                              

How To Become An Expert At writing Headline, 2

I Have hundreds of index cards with headlines.   When it's time to write a headline, I use these index card for ideas.   Here's another trick for writing headlines:   Before you attempt to write a headline or any form of advertising, you should write down all the benefits of your product or service on 3x5 index caeds.   Write a single benefit on each card.   When writing the benefits, remember to write them from your prospects point of view.    ( also, convert the features of your product into benefits).                                                                                       http://www.virallistgenerator.com/aff/2573

How To Become An Expert At Writing Headlines

The first thing you can do to become an expert at writing headlines is to start a collection of headlines.   When you see a headline that gets your attention and compels you to read the ad, write it down on a 3x5 index card. Spend some time studying these headlines, and see if you can improve them.   An easy way to start a collection of effective headlines is to read the tabloid magazines.   The people at National Inquirer, Star, and The Globe know how to write headlines, belive me.   Becouse of their irresistible headlines, these magazines sell millions of copies each week! ( off the newsstands on impulse)                                                                                                           http://www.virallistgenerator.com/aff/2573

Different Types Of Headlines

The words you use in your headlines are very important. Now Dan Kennedy has talked about how adding just one letter to a headline ( with no other changes to the ad ) almost tripled the response of an ad that ran in a magazine. To get Dan's Copywriting secrets, go to www.Kimble-Kennedy.com/catalog-index.html, and click on   "Basic/Deluxe Copywriting Seminar In-A-Box".  Now let's take a look at the headline Dan talked about. Here's what the headline said before the change:    "Put Music In Your Life"    And here's what it said after the change:    "Puts Music In Your Life"   Adding the  "S" to the word  "Put" almost tripled the response of the ad!   ( the first headline implies that you have to do something.    The second headline implies that something is done for you ).   This example proves how important it is to spend a lot of time writing dozens of headlines and then testing the different headlines.                                                                                                                                             http://www.virallistgenerator.com/aff/2573

Different Types Of Headlines

The Command Headline.   The Command Headline tells your customer what to do.   Your command should encourage action by offering your prospect a benefit that will help them.   Effective Command Headline starts out with action verbs.   Examples:    "Stop Dreaming And Start Making. Money",   "Throw Your Wax Can In The Trash Can, The New No Wax Floor is Here"   "Order Christmas Cards Now, Pay After January 21st".   There you have it!  Several Types of headlines you can use for any kind of circumstance or market. Each headline type works well on its own, or it can be combined with other headline Types.                                                                         http://www.virallistgenerator.com/aff/2573

Different Types Of Headlines

The Testimonial Head.   The Testimonial Headline, is exactly what it says, it uses a customer's Testmonie for a headline.   With this headline, you get your customer to sell for you buy talking about the  benefits they get with your product or service.    Examples:    "I Lost my Bulges And Saved Money Too",    "How I Retired  On A Guaranteed Income For Life",    "I Was Tired Of living On Low Pay,  So I Read A Story In The Wall Street Journal From A subscriber".                                                                                                                                           http://www.virallistgenerator.com/aff/2573

Defferent Types Of Headlines

The Reason Why Headline.   With the Reason Why Headline you give your prospect specific reasons why they should read your ad.   Reason why Headlines are effective because they contain facts and specific numbers. Reason Why Headline does't need to include the words "reason why".    You can use "38 ways", "7steps", "5secrets", etc.   Examples:    "38 Fun And Easy Wasys To Earn $500.00 By Next Weekend",   "7 Steps To Freedom",    "67 Reasons Why It Would Have Paid You To Answer Our Ad A Few Months Ago"                         http://www.viraillistgenerator.com/aff/2573

Different Types Of Headlines

The Question Headline.  Here again, to use this headline, you must really know your market.   You need to know what your prospect is thinking,  what their anxieties are, and what they're hoping to accomplish.   If you know your target audience this well,  then the /Question Headline is an effective headline to use.  The Question Headline must focus on your prospect's self interest and ask a Question they want to know the answer to.   The best type of questions to ask are questions that get your prospect involved.    Examples:    "Do You Make These Mastakes in English"   "Can You Pass This Money Test"   "Do You Make These 10 Mistakes in Your Marketing"                 http://www.virallistgenerator.com/aff/2573

Different Types Of Headlines

The Question Headline:   Here again, to use this Headline , you must really Know your market. You need to know what your prospect is thinking, what their anxieties are, and what they are hoping to accomplish. If you know your  target audience this well, then the Question Headline is an effective Headline to use.   The Question Headline must focus on your prospect's self interest and ask a question they want to know the answer to.  The best type of questions to ask are question that get your prospect involved.    Examples:    "Do You Make These Mistakes In English?"    "Can You Pass This Money Test?"   "Do You Make These Ten Mistakes In Marketing?"                     http://virallistgenerator.com/aff/2573

Different Types Of Headlines

The Benefit Headline:   The key to a winning Benefit Headline is to your market so well you can offer them a powerful, compelling benefit they can't get anywhere else.   You must thoroughly research your target market in order to know what benefits are going to motivate them into taking action.   Examples:   "If You Are A Careful Driver You Can Save Money On Car Insurance",   "It Cleans Your Breath While It Cleans Your Teeth",   "Get Rid Of Money Worries For Good".                                                                                                                           Http://www.virallistgenerator.com/aff/2573

Different Types Of Headlines

The How To Headline:   These two words... "how to", are very powerful words. You can never go wrong using a How To Headline (over 7000, book titles start out with how to).   How To Headlines promise your prospect a source for information, advice, and solutions to their problems.   If you ever get stumped for a headline, use the How To Headline... It Works!    Examples:    "How To Win Friends And Influence People"    "How to get Your Cooking  Praised"   "How To Form Your Own Corporation Without A Lawyer For Under $50 Bucks"                   http://virallistgenerator.com/aff/2573

Different Types Of Headlines

Examples:    "Now!   Own Florida Land The Easy Way... $20.00 Down And $20.00 A Month"   "New Diet Burns Off More Fat Than IF You Ran 97 Miles A Week"    Announcing... The New Edition Of The Encyclopedia That Makes It Fun To Learn"   The Guarantee Headline. Guarantee Headlines State a desirable benefit, and guarantee   results or other benefits.   If you offer a powerful  guarantee, let your prospect know by stating it in the headline.   Examples:    "Play Guitar In 7 Days Or Money Back"   " Announcing A New Technologically Advanced Golf Ball You Will Never Lose, Never Slice, And Never Miss... 100% Guaranteed"                                                               http://www.virallistgenerator.com/aff/2573

Different Types Of Headlines

Your headline is the key to your entire ad's success. If you don't tell your prospect what's in it for him/her, you won't get their attention.  If you don't get their attention, they won't read your ad.  And if they don't read your ad, you have wasted your time and money.  Different Types Of Headlines:  To help you write headlines that get attention, let's take a look at the different types of headlines you can use, how and when you want to use them, and actual examples of headlines that are successful.   .   The News Headline;   If your product or service offers something newsworty, announce it in your headline.   Newsworthy is usually the introduction of a new product or   Improvement of an existing product.   Here are some words you can use in your News Headline: New, Announcing, Introduction, Finally, Just Released, Now, At Last.                                                                             http://www.virallistgenerator.com/aff/2573

Rules To Follow When Writing Headlines, continued

6 .   Inciude the words "quick" and "easy" if it fits, what you are communicating.   7.   Use specifics in your headlines, not generalities. For example,   "Make $5,274 In 30 Days" is a better headline than  "Make Money Fast".   Specifics are more believable.   8 .   Always test two headlines against each other to see which one pulls the best.   9 .   Use upper and lower case letters for your headlines.  This is easier to read than all caps. I also like to put quotation marks around my headlines.   Studies have shown that quotation marks around headlines increase readership.   10 .   When it's time for your to write a headline for your ad, write at the least 50 headlines.   Some direct marketers spend days writing hundreds of headlines in search of the right one.   To come up with selling headlines takes more then just a few minutes.   You have to commit yourseif to sitting down and writing at the least 50 headlines!                                                                                                                                         Http://www.virallistgenerator.com/aff/2573                                                                                                                              

Rules To follow When writing Headlines, Continued

2 .  Attract the attention of the prospect you would like to target. If your headline dose not attract the right people, it has failed !  Your headline must reach out to your prospect, grab them by the sholders and say "Hey, Lisen up" 3 .  Your headline must deliver a clear and appealing message.  Most people read only the headlines.  Because of this, your headline must make a complete statement and compel the prospect to continue reading the body copy. 4 .   If you have news, such as a new product or service, be sure to get that news into your headline in a big, big way.                                                                                                                                                                       5 .   Don't try to be clever or humorous with your headlines. these type of headlines are ineffective and a wast of money.                                                                                                                                                                http://www.virallistgenerator.com/aff/2573

How To Easily Write Headlines That Get Attention, continued

It never ceases to amaze me how many advertisements I see that don't have headlines.  All  advertsements should have a headline.   Let's talk about the rules you should follow when writing headlines,  the different types of headlines you can use, proven words to use in headlines, and how you can become an expert at writing headlines.  RULES TO FOLLOW WHEN WRITING HEADLINES :   1.   First and foremost, your headline must appeal to your reader's self interest. Communicate the strongest  benefits to your prospect. Everybody's favorite radio station is "WIIFM" what's In It For Me ? Your headline should answer this important question.                                           Http://www.virallistgenerator.com/aff/2573

How To Easily Write Headlines That get Attention

An ad for an ad. That's what a headline is. Since a headline is an ad for an ad, woulden't you agree that  writing a good headline is the most important element in copywriting ?  No doubt, the headline is the most important part of any advertisement or sales letter.  The reason is very simple.  The headline is the first thing your prospect sees when he or she looks at your advertisement.  It's an advertisement for your advertisement.   The purpose of your headline is to get your prospect to continue reading your ad or sales letter. It must get your reader's attention and it must pull them into your ad.  Your headline must be so irresistible that your reader just has to find out more. it doesn't make adifference how good  your product or service is or how good your advertising copy is, if your headline isn't any good, your ad or sales letter won't get read.                                                                                   http://www.virallistgenerator.com/aff/2573

How To Use List Sources, To Find Hot Mailing Lists, Continued

11.  MAINTENANCE.   With this information in hand, you can see who's mailing to these lists. ( you might even see one of your competitors !).  Call some of the people who've rented these lists you're considering renting.  Tell them you are interested in renting this same list and you have a few questions.  Ask them about the product they sold, the price, they sold it for, and if they were pleased with the results.  Not everyone will share this information with you, but you'll be surprised at how many will !   This information will be extremely valuable in helping you decide which lists are best for your offer.  For more inside secrets on discovering   "smoking hot"  mailing lists, go to www.groupmm.com and click on the link  "HOW TO FIND HOT MAILING LITS THAT CAN MAKE YOU RICH".                                                                                                                                                                      Http://www.virallistgenerator.com/aff/2573

How To Use List Sources, To Find Hot mailing Lists

11.  Matntenance.  Tell you how often the list is updated.  Guraantees, if any, on accuracy of names. Refund conditions on "nixies". ( nixies are undeliverable names).  Once you have found the mailing lists your looking for that meet your criteria, contact the list managers or brokers and have them fax or mail to you a "data card" for the lists you are considering.  These data cards will give you more facts and figures about the particular lists you are interested in.  Also, when requesting data cards, have the list manager or broker send you a list of the mailers and  "continuations" using the list.  Continuations are mailers who have rented the list more than once.                   http://www.virallistgenerator.com/aff/2573

How To Use List Sources, To Find Hot mailing Lists, continued

6.  METHOD OF ADDRESSING.  Availability of lists on pressure sensitive lables, magnetic tape, computer disk, etc.  7.  DELIVERY SCHEDULE .  Turn-around time for delivery of list.  8.  RESTRICTIONS.  Conditions for renting list ( Example: a sample of your direct mail pieces.  9.  TEST ARRANGEMENT.  Minimum number of pieces that must be mailed for a test. ( You rarely see this paragraph in the SRDS List Source ).  10.  LETTER SHOP SERVICES. Some list managers and brokers will provide "turn-key" mailing services for you.                                                 Http://www.virallistgenerator.com/aff/2573

How To Use List Sources, To Find Hot Mailing Lists, Continued

Here's an outline and brief description of the eleven paragraphs used for the listings found in the SRDS. ( Not all listings in the SRDS contains all elevn paragraphs).  1. PERSONNEL .  Name, adresss, and phone numbers of the list manager. 2 .  DESCRIPTION.  Description of the list characteristics, Average unit of sale. 3.  LIST SOURCE .  When, where, and how a list was developed or derived. Source of names. ( Example: direct mail, space ads, telephone surveys, etc.) 4.  QUANTITY AND RENTAL RATES .  The date SRDS received the list.  Total names on list. Price per thousand to rent names. Special selection. Minimum order requirements. 5.  COMMISSION, CREDIT POLICY.  Agency or broker commission.  Cash discount policy.  Deposits required, if any, with amounts and conditions.  Credit conditions.                                                                                                                               Http://www.virallistgenerator.com/aff/2573        

How To Use List Sources, To Find Hot Mailing Lists 4, Continued

For example: Let's say you are looking for a list of Corrugated box buyers. Simply go to the Subject/Market Classification Index and look up "Corrugated Box Buyers". ( All subjects in this index are listed alphabetically.) You'll see that corrugated box buyers can be found under the following Classification Titles: "Moving & Storage" and "Packaging".( Who would've thought, that you could find a list of corrugated box buyers?) NOW back to fishing. Let's go to the "Hunting and Fishing" section under "Consumer Lists" and see what we'll find. ( The Classification Titles are numbered, which makes them easy to find in the SARDS). Remember, we're looking for mail order buyers of books or videos related to fishing. Looking through the SRDS List Source, I found several lists that meet this critiria. On the following page you will find three of them: As you can see by looking at all listings in the SRDS List Source are organized exactly the same way to make it easy for to compare lists.               http://www.virallistgenerator.com/aff/2573

How To Use List Sources, To Find Hot Mailing Lists 4, Continued

Let's see what we can find in the SRDS. In the SRDS List Source there is a listing of the various "Classification Titles". You will see that the titles are listed under three categories; Business Lists, Consumer Lists, and Farm Lists. If you look under the Consumer Lists, you'll find "Fishing and  Hunting" classification. NOTE: If you are looking for lists on a particular subject and you are not sure what Classification Title to look under, you can refer to the "Subject/Market Classification Index" found on page 19 of the SRDS.                                                                   http://www.virallistgenerator.com/aff/2573