The Anatomy Of A sales Letter

4.   The Opening Paragraphs.   AN effective way to open your sales letters is to get straight to the point with a "WIIFM"   ( What'ts in it for me?).   Tell your prospects right up front what's in it for them and you have a better chance of getting them to continue reading.   Notice how the first three paragraphs are single sentences.   Use single sentences and short paragraphs in your sales letters.   This makes your letters easier to read.                        Http://www.virallistgenerator/aff/2573

The Anatomy Of A Sales Letter

2.   The Sub-Heading.   Use the sub-head to support or expand on your headline.   Your sub-head should pull your prospects further into the letter and get them to continue reading.   3.   The salutation.   "Dear Friend" is probably the best salutation you can use.   It's warm and friendly.   And it can be used for most sales letters.   There's not much evidence that proves one salutation works better than another.   So keep it simple.  "Dear Friend"  Works fine.                                                                                                                                           http://www.virallistgenerator.com/aff/2573