How To Become An Expert At Writing Headline, 3

Once you have taken the time to write down the benefits, you will have a stack of cards ( maybe hundreds ) that you can use for your headline ideas.   Isolate the most important customer benefit and use it to create your headlines.   Sometimes, one of the benefits may turn out to be the actual headline. ( also, use the index cards when writing your ad or sales letter ).   Here is a checklist to use when evaluating your headlines:   1.   Does my headline communicate the strongest customer benefit?   2 .   Does my headline answer the question:   "What's In It For Me?"   3.   Does my headline offer a reward for reading the ad?   4.   Is my headline clear and direct?  Does it communicate a complete message?   5.   Is my headline getting attention with a powerful sales message?   6.   Does my headline motivate my prospect to keep reading?   7.   Is my headline speaking directly to my targeted procet ?   8.   Is my headline interesting to my prospects,  or does it bore Them?   9.   And finally, is my headline an ad for my ad?   Remember, the difference between a good headline and a bad one is the difference between success and failure in advertising.                                                                                                                            Http://www.virallistgenerator.com/aff/2573