Salesmanship In Print

On The Proper Use Of Headlines:   "The purpose of your headline is to pick out prospects whom are interested, You focus only on those Prospects."   People well not be bored in print.   In Print they choose their own  companions, their own subjects, their own tnterests.   There may be products which tnterest them more than anything else in a magazine.   But, they will never know it, unless the headline tells them.   The vast difference in headlines is shown by keyed returns.   An identical ad ran with various headlines, differs tremendously in its returns.   It is not uncommon for changes in headlines to multiply returns five to ten times over.                              http://www.virallistgenerator.com/aff/2573