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Wednesday, March 2, 2011

Salesmanship In Print

On Developing An Effective Strategy:   Advertising is much like war, minus the venom.   We need Strategy of the ablest sort, to multiply the value of our forces.   Sometimes a campaign depends on the product's name.   Sometimes a price must be decided.   Competition must be considered.   What are the forces against you?   What have they in price or quality or claims to weigh against your appeal?   What have you, to win trade against them? What have you, to hold trade against them, when you need it?                                                                                              http://www.virallistgenerator.com/aff/2573

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