Salesmanship In Print

On Salesmanship In Advertising :   Advertising is salesmanship.   Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes.   Thus every advertising question should be answered by the salesman's standards.   The only purpose of advertising is to make sales.   It is not for general effect,   It is not to keep your name before the people,   It is not primarily to aid your other salesman.   Advertising is multiplied salesmanship.   Therefore every ad should be a supersalesman.   There is one simple and right way to answer many advertising questions. Ask yourself, would this Ad help a salesman sell the goods?   Would it help me sale the product if I met the buyer in person?                                                                                                     http://www.virallistgenerator.com/aff/2573