Salesmanship In Print

"True Advertising is just salesmanship multiplied."   When we multiply nothing by ten thousand we still have nothing as a result.   When we multiply a pretty picture, or a catch phrase, or the mere name of a firm, or article, a thousand times we have comparativetly nothing as a result.   "But when we multiply one thousand times a good, strong, clearly,  expressed reason why, a person should buy the article we want to sell, we then have impressed, through advertising, one thousand more people with that reason the if it had been told verbally to one person by the same sales man."   Listed on the next few pages are some excerpts from one of the best books on Advertising:   Scientific Advertising by Claude Hopkins, published in 1923.   David Ogilvy, who heads one of the largest advertising agencies in the world, once said this of Claude Hopkens's Scientific Advertising Book:   "Nobody should be allowed to have anything to with advertising, untill he has read this book seven times. It changed the course of my life."                                                                                                                              http://www.virallistgenerator.com/aff/2573