salesmanship In Print

On Negative Advertising:   To attack a rival is never good Advertising.   Don't point out others faults. The selfish purpose is apparent. It looks unfair, not sportsman like.   With your product, show the bright side, the happy and attractive side, not the dark and uninviting side of things.   For instance, don't show the wrinkles you propose to remove, but the new face as it will appear.   Your customers know all about the face left.                                           http://www.virallistgenerator.com/aff/2573