The Anatomy Of A sales Letter

4.   The Opening Paragraphs.   AN effective way to open your sales letters is to get straight to the point with a "WIIFM"   ( What'ts in it for me?).   Tell your prospects right up front what's in it for them and you have a better chance of getting them to continue reading.   Notice how the first three paragraphs are single sentences.   Use single sentences and short paragraphs in your sales letters.   This makes your letters easier to read.                        Http://www.virallistgenerator/aff/2573

The Anatomy Of A Sales Letter

2.   The Sub-Heading.   Use the sub-head to support or expand on your headline.   Your sub-head should pull your prospects further into the letter and get them to continue reading.   3.   The salutation.   "Dear Friend" is probably the best salutation you can use.   It's warm and friendly.   And it can be used for most sales letters.   There's not much evidence that proves one salutation works better than another.   So keep it simple.  "Dear Friend"  Works fine.                                                                                                                                           http://www.virallistgenerator.com/aff/2573

The Anatomy Of A Sales Letter

1.   The Headline:   All sales letters should have a headline.   The purpose of your headline is to get your prospects undivided attention.   If your sales letter is in the form of a personal letter, use the opening sentence in the letter as your headline.   Or, put your headline in a "Johnson Box"  under the saluation like this:   Dear Mr. Prospect,         .................................................................................................................................................................................................................................Here's How You Can Easily Master The Art And Sicence Of Writing "Killer" Ads & Sales Letters                             .................................................................................................................................................................................................................................http://www.virallistgenerator.com/aff/2573

The Anatomy Of A Sales Letter

In direct marketing, the most valuable and highest paying skill you can possess is knowing how to write an effective sales letter.   Even if you have an advertising agency or copywriter that writes your ads or sales letters, you need to know how to recognize good direct response copywriting.                                                                  Http://www.virallistgenerator.com/aff/2573

Salesmanship In Prient

"The time is fast coming when men who spend money are going to know what they get.   Good business and efficiency will be applied to advertising.   Men and methods will be measured by the known returns,   Only competent men can survive."   Effective advertising is not about building your "image" or being cute.   Its about persuading your prospects or customers to take the action you want them to take, NOW!   Its Salesmanship In Print.   To discover even more about advertising that sucks money out of people's wallets like a vacum cleaner, Go To www.groupmm.com  and click on   "Maximum Profits In Direct Marketing."                                                    http://www.virallistgenerator.com/aff/2573                                                                      

Salesmanship In Print

On Good Business:   We see countless Ads running year after year which we know to be unprofitable.   We see wasted space, frivolity, clever conceits, entertainment.   Many an advertiser has little or no idea of his or her advertising results.   You see other ads which you may not like as well.   They may seem crowded verbose.   They are not attractive to you, for you are seeking something to admire, something to entertain.   But you will note that those ads are keyed.    The advertiser knows that they pay.                                                                                 www. virallistgenerator.com/aff/2573

Salesmanship In Print

On The Key To Effective Writing:   In a sales letter as in ads, the importent point is to get immediate action.   Offer some inducement in your ads.  Or tell about what delaying may cost them.   Note how many successful sales letters place a limit on an offer.   It will expires on a certain date.   This is all done to get a prompt decision, to over come the tendency to delay.                                                                                                                              http://www.virallistgenerator.com/aff/2573