Salesmanship In Print

On Trying To Change peoples Habits:   Now changing people's habits  is very expensive.   But great successes have been made by going to people whom are educated already and are getting their wants.   On The Need For Information When Writing An Ad:   An Ad writer, to have a chance at success, must gain full information on his subject.   An advertiser will often painstakingly read for weeks on some problem that came up.   Genius is the art of painstaking.   The advertiser who spares the mednight oil will never go very far.   Thus an advertising campaign is usually preceded by a very large volume of data.   Even an experimental campaign, for effective experiments, cost a great deal of work and time.   The uninformed would be overwellmed to know the amount of work involved in a single ad.   Weeks of work sometimes.   The ad seems so simple, and it must be simple to appeal to people who like things simple.   But, behind that ad lies reams of data, volumes of information, and months of research. "So this is no lazy man's business."                                                                                           http://www.virallistgenerator.com/aff/2573