Your second sales packet should be maild a month after the inquiry was recevied, and another, a month after that. Testing is the only way to find out which plan works best for you in getting orders. You'll need to find out which sales package works best and how often to make the mailing. Www.virallistgenerator.com/aff/2573
Tuesday, November 30, 2010
Responding To Inquiries 2
Your sales literature does't have to be expensive or full color, it just has to look professional. Make sure you have written your sales letter coherently, have checked it for proper spelling and punchuation, and have provided a means and reason for the customer to order your product. If you have a computer, build a database of customer inquiries so you can track who who actually purchases, and then send follow up letters to those who did't. Follow-up sales are where you can make a fortune. Your ad draws the inquiries, the first order establishes a good customer, and the rest of the orders are pure gold. Www.virallistgenerator.com/aff/2573
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Labels: Inquiries 2
Responding To Inquiries
The purpose for placing most classified ads is to get inquiries from interested customers. Long before the inquiries came in, you will want to know how and be prepared to respond to them. In fact, before you write that classified ad you should have a pretty good idea how you will handle the inquiries that come in, as this can influence the wording and offer you make in the ad itself. Once you start getting response from the classified ads, you should send out your sales literature immediately, in most cases within 48 hours. The is to impress your customers with promptness and porfessionalism, which makes it much easier to convert the inquiry into a sale. Www.virallistgenerator.com/aff/2573
Posted by Marketing Tips at 1:15 PM 0 comments
Labels: Inquiries
Monday, November 29, 2010
Saving Money When Placing Ads
Most classifieds ads are billed a charge per word, so you want to keep your wording percise. Once you have written your ad, take closer look at it. Can you eliminate certain words without changing the meaning? You might be able to delete conjunctions such as "and", articles like "the", flat and "an", or prepositions like "for", "with" or "from". Perhaps you can contract your company name into initials or use just one word. Each part of your address counts as one word: the number, the street name, the street aspect ( boulevard, avenue), the key ( if separate ), the city and the state. Many publishers let you include the zip code free of charge. Use figures instead of words for numbers, but don't use contractions or abbreviate. You have to pay for each word in full, so spell them out completely. That way you'll get no confusion when people place their orders. Www.virallistgenerator.com/aff/2573
Posted by Marketing Tips at 9:16 PM 0 comments
Labels: Saving Money
Saturday, November 20, 2010
Press The Customer's Hot Bottons In The First Line Of The Ad
We all have "Hot Bottons", words we see in prient, that get our attention. These words can be Hot Bottons For Special Groups, like . Work at Home . Quick Cash . Start Your Own Business . Retire Early . Pay Off Your Debts . $1,500 a month possible! Hot Bottons For Everybody . FREE . NEW . AMAZING . HOW TO . EASY. See the six words listed above ? They are the most powerful words in advertising copy. In most cases, the use of any or all of these words will greatly increase the response rate of your classified ads. Here's some additional guidelines for writing classified ads that work: . Describe Benefits, not Features. A feature is a 540 Mbytes hard drive. A benefit is easy to use. People buy because of benefits, not features. Make it easy to order. These days, people will rarely take the time to respond to an order with just a p.o. box. Make it easy on your customers by including a full mailing address, a phone number, and a fax number. . Keep it Short. Good ads get to the point. Don't ramble on. Every extra word you use has the potential to bore your customers! . Urge Action. Tell your reader to call NOW or to order NOW or to fax it NOW, and make sure when your customer calls or fax, or orders, someone is answering the phone ! . Use Proven Power words. These words have been proven effective to adding punch to classified ads. Where ever practical, include these words in your ads. Www.virallistgenerator.com/aff/2573
Posted by Marketing Tips at 8:19 PM 0 comments
Labels: hot bottons
Friday, November 19, 2010
Writing Classifieds
Writing your copy for a classified ad is easy. There are so few words in most ads, you don't have to worry about being a writer or a professional to get it right. Just follow the example of successful ads, and you'll have a good chance of having an ad that works ! The selection of words is the most important aspect of the classified ad copy. You need to choose perecisly, but don't skimp on words just to save on the price of an ad. The best way to prepare copy is to first write about your product or service at lengh. Go ahead list all the benefits. Scrutinize the features and write them all down. What sticks out ? What is so great about your product ? What can it do for the reader that takes the time to write for more information ? wow can your product help ? Does it tell how to earn money ? will it offer self improvement? Can it accomplish something appealing and significant ? Choose a heading that best points out the aspect or features of your product. follow up with a few details, and finsh with a call for action, like write for more information or buy the product. Www.virallistgenerator.com/aff/2573
Posted by Marketing Tips at 8:04 PM 0 comments
Labels: Writing
Profit !
If you compare the actual orders received from the number of inquiries for each of your ads, you have the rate of conversion. Aim for the ads that have the best response. Now keying the address, How do you deternine what nquiry response came from which ad ? You code the company name or the street address so you can determine what ad pulled the best response. thes is called keying, and it's one of the most important tips in mail order classified advertising. The simple key is a two part letter or number code. The letter stands for the name of the publication, and the number stands for the month the ad appeared. You can make up any code as long as you keep track of what publication you put it in. You can add a key by hyphenating the street address to include the code. Or key the company name by adding specific initials. The surest way to key is to add the code to the address in the form of the department, division, or suite number. Be sure it doesn't conflict with any address nearby. Http://www.virallistgenerator.com/aff/2573
Posted by Marketing Tips at 6:12 PM 0 comments
Labels: Proft and Key
Monday, November 8, 2010
Types Of Cualified Ads
the partially qualified ad offers a special benefit, such as money or self- improvement. The readers have some idea of what you are offering but don't know the specifics. Blind ads offer only a few details, are inexpensive to run because they are short and bring in the largest response. But blind ads produce the lowest rate of actual orders because they are often answered out of curiosity. The best place to start is you guessed it-the middle. A partially qualified ad is a good test ad. It does't need to specific about your product, so it brings in inquiries that can be used over and over for related items. You can rewrite it with more details or trim it later. Http://www.virallistgenerator.com/aff/2573
Posted by Marketing Tips at 1:42 PM 0 comments
Labels: types of ads