The Anatomy Of A Sales Letter

1.   The Headline:   All sales letters should have a headline.   The purpose of your headline is to get your prospects undivided attention.   If your sales letter is in the form of a personal letter, use the opening sentence in the letter as your headline.   Or, put your headline in a "Johnson Box"  under the saluation like this:   Dear Mr. Prospect,         .................................................................................................................................................................................................................................Here's How You Can Easily Master The Art And Sicence Of Writing "Killer" Ads & Sales Letters                             .................................................................................................................................................................................................................................http://www.virallistgenerator.com/aff/2573