How To Become An Expert At Writing Headlines

The first thing you can do to become an expert at writing headlines is to start a collection of headlines.   When you see a headline that gets your attention and compels you to read the ad, write it down on a 3x5 index card. Spend some time studying these headlines, and see if you can improve them.   An easy way to start a collection of effective headlines is to read the tabloid magazines.   The people at National Inquirer, Star, and The Globe know how to write headlines, belive me.   Becouse of their irresistible headlines, these magazines sell millions of copies each week! ( off the newsstands on impulse)                                                                                                           http://www.virallistgenerator.com/aff/2573

Different Types Of Headlines

The words you use in your headlines are very important. Now Dan Kennedy has talked about how adding just one letter to a headline ( with no other changes to the ad ) almost tripled the response of an ad that ran in a magazine. To get Dan's Copywriting secrets, go to www.Kimble-Kennedy.com/catalog-index.html, and click on   "Basic/Deluxe Copywriting Seminar In-A-Box".  Now let's take a look at the headline Dan talked about. Here's what the headline said before the change:    "Put Music In Your Life"    And here's what it said after the change:    "Puts Music In Your Life"   Adding the  "S" to the word  "Put" almost tripled the response of the ad!   ( the first headline implies that you have to do something.    The second headline implies that something is done for you ).   This example proves how important it is to spend a lot of time writing dozens of headlines and then testing the different headlines.                                                                                                                                             http://www.virallistgenerator.com/aff/2573

Different Types Of Headlines

The Command Headline.   The Command Headline tells your customer what to do.   Your command should encourage action by offering your prospect a benefit that will help them.   Effective Command Headline starts out with action verbs.   Examples:    "Stop Dreaming And Start Making. Money",   "Throw Your Wax Can In The Trash Can, The New No Wax Floor is Here"   "Order Christmas Cards Now, Pay After January 21st".   There you have it!  Several Types of headlines you can use for any kind of circumstance or market. Each headline type works well on its own, or it can be combined with other headline Types.                                                                         http://www.virallistgenerator.com/aff/2573

Different Types Of Headlines

The Testimonial Head.   The Testimonial Headline, is exactly what it says, it uses a customer's Testmonie for a headline.   With this headline, you get your customer to sell for you buy talking about the  benefits they get with your product or service.    Examples:    "I Lost my Bulges And Saved Money Too",    "How I Retired  On A Guaranteed Income For Life",    "I Was Tired Of living On Low Pay,  So I Read A Story In The Wall Street Journal From A subscriber".                                                                                                                                           http://www.virallistgenerator.com/aff/2573

Defferent Types Of Headlines

The Reason Why Headline.   With the Reason Why Headline you give your prospect specific reasons why they should read your ad.   Reason why Headlines are effective because they contain facts and specific numbers. Reason Why Headline does't need to include the words "reason why".    You can use "38 ways", "7steps", "5secrets", etc.   Examples:    "38 Fun And Easy Wasys To Earn $500.00 By Next Weekend",   "7 Steps To Freedom",    "67 Reasons Why It Would Have Paid You To Answer Our Ad A Few Months Ago"                         http://www.viraillistgenerator.com/aff/2573

Different Types Of Headlines

The Question Headline.  Here again, to use this headline, you must really know your market.   You need to know what your prospect is thinking,  what their anxieties are, and what they're hoping to accomplish.   If you know your target audience this well,  then the /Question Headline is an effective headline to use.  The Question Headline must focus on your prospect's self interest and ask a Question they want to know the answer to.   The best type of questions to ask are questions that get your prospect involved.    Examples:    "Do You Make These Mastakes in English"   "Can You Pass This Money Test"   "Do You Make These 10 Mistakes in Your Marketing"                 http://www.virallistgenerator.com/aff/2573

Different Types Of Headlines

The Question Headline:   Here again, to use this Headline , you must really Know your market. You need to know what your prospect is thinking, what their anxieties are, and what they are hoping to accomplish. If you know your  target audience this well, then the Question Headline is an effective Headline to use.   The Question Headline must focus on your prospect's self interest and ask a question they want to know the answer to.  The best type of questions to ask are question that get your prospect involved.    Examples:    "Do You Make These Mistakes In English?"    "Can You Pass This Money Test?"   "Do You Make These Ten Mistakes In Marketing?"                     http://virallistgenerator.com/aff/2573

Different Types Of Headlines

The Benefit Headline:   The key to a winning Benefit Headline is to your market so well you can offer them a powerful, compelling benefit they can't get anywhere else.   You must thoroughly research your target market in order to know what benefits are going to motivate them into taking action.   Examples:   "If You Are A Careful Driver You Can Save Money On Car Insurance",   "It Cleans Your Breath While It Cleans Your Teeth",   "Get Rid Of Money Worries For Good".                                                                                                                           Http://www.virallistgenerator.com/aff/2573

Different Types Of Headlines

The How To Headline:   These two words... "how to", are very powerful words. You can never go wrong using a How To Headline (over 7000, book titles start out with how to).   How To Headlines promise your prospect a source for information, advice, and solutions to their problems.   If you ever get stumped for a headline, use the How To Headline... It Works!    Examples:    "How To Win Friends And Influence People"    "How to get Your Cooking  Praised"   "How To Form Your Own Corporation Without A Lawyer For Under $50 Bucks"                   http://virallistgenerator.com/aff/2573

Different Types Of Headlines

Examples:    "Now!   Own Florida Land The Easy Way... $20.00 Down And $20.00 A Month"   "New Diet Burns Off More Fat Than IF You Ran 97 Miles A Week"    Announcing... The New Edition Of The Encyclopedia That Makes It Fun To Learn"   The Guarantee Headline. Guarantee Headlines State a desirable benefit, and guarantee   results or other benefits.   If you offer a powerful  guarantee, let your prospect know by stating it in the headline.   Examples:    "Play Guitar In 7 Days Or Money Back"   " Announcing A New Technologically Advanced Golf Ball You Will Never Lose, Never Slice, And Never Miss... 100% Guaranteed"                                                               http://www.virallistgenerator.com/aff/2573

Different Types Of Headlines

Your headline is the key to your entire ad's success. If you don't tell your prospect what's in it for him/her, you won't get their attention.  If you don't get their attention, they won't read your ad.  And if they don't read your ad, you have wasted your time and money.  Different Types Of Headlines:  To help you write headlines that get attention, let's take a look at the different types of headlines you can use, how and when you want to use them, and actual examples of headlines that are successful.   .   The News Headline;   If your product or service offers something newsworty, announce it in your headline.   Newsworthy is usually the introduction of a new product or   Improvement of an existing product.   Here are some words you can use in your News Headline: New, Announcing, Introduction, Finally, Just Released, Now, At Last.                                                                             http://www.virallistgenerator.com/aff/2573

Rules To Follow When Writing Headlines, continued

6 .   Inciude the words "quick" and "easy" if it fits, what you are communicating.   7.   Use specifics in your headlines, not generalities. For example,   "Make $5,274 In 30 Days" is a better headline than  "Make Money Fast".   Specifics are more believable.   8 .   Always test two headlines against each other to see which one pulls the best.   9 .   Use upper and lower case letters for your headlines.  This is easier to read than all caps. I also like to put quotation marks around my headlines.   Studies have shown that quotation marks around headlines increase readership.   10 .   When it's time for your to write a headline for your ad, write at the least 50 headlines.   Some direct marketers spend days writing hundreds of headlines in search of the right one.   To come up with selling headlines takes more then just a few minutes.   You have to commit yourseif to sitting down and writing at the least 50 headlines!                                                                                                                                         Http://www.virallistgenerator.com/aff/2573                                                                                                                              

Rules To follow When writing Headlines, Continued

2 .  Attract the attention of the prospect you would like to target. If your headline dose not attract the right people, it has failed !  Your headline must reach out to your prospect, grab them by the sholders and say "Hey, Lisen up" 3 .  Your headline must deliver a clear and appealing message.  Most people read only the headlines.  Because of this, your headline must make a complete statement and compel the prospect to continue reading the body copy. 4 .   If you have news, such as a new product or service, be sure to get that news into your headline in a big, big way.                                                                                                                                                                       5 .   Don't try to be clever or humorous with your headlines. these type of headlines are ineffective and a wast of money.                                                                                                                                                                http://www.virallistgenerator.com/aff/2573

How To Easily Write Headlines That Get Attention, continued

It never ceases to amaze me how many advertisements I see that don't have headlines.  All  advertsements should have a headline.   Let's talk about the rules you should follow when writing headlines,  the different types of headlines you can use, proven words to use in headlines, and how you can become an expert at writing headlines.  RULES TO FOLLOW WHEN WRITING HEADLINES :   1.   First and foremost, your headline must appeal to your reader's self interest. Communicate the strongest  benefits to your prospect. Everybody's favorite radio station is "WIIFM" what's In It For Me ? Your headline should answer this important question.                                           Http://www.virallistgenerator.com/aff/2573

How To Easily Write Headlines That get Attention

An ad for an ad. That's what a headline is. Since a headline is an ad for an ad, woulden't you agree that  writing a good headline is the most important element in copywriting ?  No doubt, the headline is the most important part of any advertisement or sales letter.  The reason is very simple.  The headline is the first thing your prospect sees when he or she looks at your advertisement.  It's an advertisement for your advertisement.   The purpose of your headline is to get your prospect to continue reading your ad or sales letter. It must get your reader's attention and it must pull them into your ad.  Your headline must be so irresistible that your reader just has to find out more. it doesn't make adifference how good  your product or service is or how good your advertising copy is, if your headline isn't any good, your ad or sales letter won't get read.                                                                                   http://www.virallistgenerator.com/aff/2573

How To Use List Sources, To Find Hot Mailing Lists, Continued

11.  MAINTENANCE.   With this information in hand, you can see who's mailing to these lists. ( you might even see one of your competitors !).  Call some of the people who've rented these lists you're considering renting.  Tell them you are interested in renting this same list and you have a few questions.  Ask them about the product they sold, the price, they sold it for, and if they were pleased with the results.  Not everyone will share this information with you, but you'll be surprised at how many will !   This information will be extremely valuable in helping you decide which lists are best for your offer.  For more inside secrets on discovering   "smoking hot"  mailing lists, go to www.groupmm.com and click on the link  "HOW TO FIND HOT MAILING LITS THAT CAN MAKE YOU RICH".                                                                                                                                                                      Http://www.virallistgenerator.com/aff/2573

How To Use List Sources, To Find Hot mailing Lists

11.  Matntenance.  Tell you how often the list is updated.  Guraantees, if any, on accuracy of names. Refund conditions on "nixies". ( nixies are undeliverable names).  Once you have found the mailing lists your looking for that meet your criteria, contact the list managers or brokers and have them fax or mail to you a "data card" for the lists you are considering.  These data cards will give you more facts and figures about the particular lists you are interested in.  Also, when requesting data cards, have the list manager or broker send you a list of the mailers and  "continuations" using the list.  Continuations are mailers who have rented the list more than once.                   http://www.virallistgenerator.com/aff/2573

How To Use List Sources, To Find Hot mailing Lists, continued

6.  METHOD OF ADDRESSING.  Availability of lists on pressure sensitive lables, magnetic tape, computer disk, etc.  7.  DELIVERY SCHEDULE .  Turn-around time for delivery of list.  8.  RESTRICTIONS.  Conditions for renting list ( Example: a sample of your direct mail pieces.  9.  TEST ARRANGEMENT.  Minimum number of pieces that must be mailed for a test. ( You rarely see this paragraph in the SRDS List Source ).  10.  LETTER SHOP SERVICES. Some list managers and brokers will provide "turn-key" mailing services for you.                                                 Http://www.virallistgenerator.com/aff/2573

How To Use List Sources, To Find Hot Mailing Lists, Continued

Here's an outline and brief description of the eleven paragraphs used for the listings found in the SRDS. ( Not all listings in the SRDS contains all elevn paragraphs).  1. PERSONNEL .  Name, adresss, and phone numbers of the list manager. 2 .  DESCRIPTION.  Description of the list characteristics, Average unit of sale. 3.  LIST SOURCE .  When, where, and how a list was developed or derived. Source of names. ( Example: direct mail, space ads, telephone surveys, etc.) 4.  QUANTITY AND RENTAL RATES .  The date SRDS received the list.  Total names on list. Price per thousand to rent names. Special selection. Minimum order requirements. 5.  COMMISSION, CREDIT POLICY.  Agency or broker commission.  Cash discount policy.  Deposits required, if any, with amounts and conditions.  Credit conditions.                                                                                                                               Http://www.virallistgenerator.com/aff/2573        

How To Use List Sources, To Find Hot Mailing Lists 4, Continued

For example: Let's say you are looking for a list of Corrugated box buyers. Simply go to the Subject/Market Classification Index and look up "Corrugated Box Buyers". ( All subjects in this index are listed alphabetically.) You'll see that corrugated box buyers can be found under the following Classification Titles: "Moving & Storage" and "Packaging".( Who would've thought, that you could find a list of corrugated box buyers?) NOW back to fishing. Let's go to the "Hunting and Fishing" section under "Consumer Lists" and see what we'll find. ( The Classification Titles are numbered, which makes them easy to find in the SARDS). Remember, we're looking for mail order buyers of books or videos related to fishing. Looking through the SRDS List Source, I found several lists that meet this critiria. On the following page you will find three of them: As you can see by looking at all listings in the SRDS List Source are organized exactly the same way to make it easy for to compare lists.               http://www.virallistgenerator.com/aff/2573

How To Use List Sources, To Find Hot Mailing Lists 4, Continued

Let's see what we can find in the SRDS. In the SRDS List Source there is a listing of the various "Classification Titles". You will see that the titles are listed under three categories; Business Lists, Consumer Lists, and Farm Lists. If you look under the Consumer Lists, you'll find "Fishing and  Hunting" classification. NOTE: If you are looking for lists on a particular subject and you are not sure what Classification Title to look under, you can refer to the "Subject/Market Classification Index" found on page 19 of the SRDS.                                                                   http://www.virallistgenerator.com/aff/2573