Salesmanship In Print

On the need to be specific:   Platitudes and generalities roll of human understanding like water of a ducks back. they leave no lasting impression whatsoever.   One expects a salesman to exaggerate.   But just for that reason, general statements count for little.   So a definite statement is usually accepted.   Actual figures are not generally discounted.   Specific facts, when stated, have their full weight and effect.                                                                   http://www.virallistgenerator.com/2573