Salesmanship In Print

On The Lessons Of Mail Order advertising:   It's alot harder to get mail orders, then it is to get buyers to the store.   Its hard to sell goods that can't be seen.   Ads that do this are excellent examples of what  advertising should be.   Mail order advertising is figured dowm to the fraction of a penny.   The cost per reply and the cost per dollar of sales, show utter exactness.   The most common way of comparing one ad to another is by use of a coupon.   We offer a Free sample. a Free report, a Free gift,  or something to induce a direct sale.   Thus we learn the amount of action each ad brings.   But these figures are not final, one ad might bring too many worthless replies; and another may bring replies that are valuable.   So our final conclusions are always based on cost per customer or cost per dollar of a sale.                                                                                                                                 http://www.virallistgenerator.com/aff/2573