Salesmanship In Print

On The Proper Uses of Samples:   The product itself should be it's own salesman.   Not the product alone, but the product plus a mental impression, and atmosphere which you place around it.   That being so, samples are of prime importance.   A sample gets action.   The reader of your ad may not be convinced to the point of buying.   But he is ready to learn more about the product you offer.   So he cuts a coupon, lays it aside and later mails it or presents it.   Then you have the name and address of an interested prospect.   You can start him using your product.   You can give more information.   You can follow up on him.                                                                 http://www.virallistgenerator.com/aff/2573