The Anatomy Of A Sales Letter

2.   The Sub-Heading.   Use the sub-head to support or expand on your headline.   Your sub-head should pull your prospects further into the letter and get them to continue reading.   3.   The salutation.   "Dear Friend" is probably the best salutation you can use.   It's warm and friendly.   And it can be used for most sales letters.   There's not much evidence that proves one salutation works better than another.   So keep it simple.  "Dear Friend"  Works fine.                                                                                                                                           http://www.virallistgenerator.com/aff/2573