Salesmanship In Print

On Offering Service:   "Remember that the people you address are selfish, as most of us are, Not all but most. They care nothing about your interest or your profit. They seek service only for themselfs.   Ignoring this fact is a common mistake and a very costly mistake in advertising."   Now, On The Lessons Of Mail Order Advertising:   " Mail order advertising tells a complete story, if the purpose is to make an immediate sale. As you can see there is no limitations there, on the amount of copy." The motto here is, "The more you tell, the more you sell."               http://www.virallistgenerator.com/aff/2573