Rules To follow When writing Headlines, Continued

2 .  Attract the attention of the prospect you would like to target. If your headline dose not attract the right people, it has failed !  Your headline must reach out to your prospect, grab them by the sholders and say "Hey, Lisen up" 3 .  Your headline must deliver a clear and appealing message.  Most people read only the headlines.  Because of this, your headline must make a complete statement and compel the prospect to continue reading the body copy. 4 .   If you have news, such as a new product or service, be sure to get that news into your headline in a big, big way.                                                                                                                                                                       5 .   Don't try to be clever or humorous with your headlines. these type of headlines are ineffective and a wast of money.                                                                                                                                                                http://www.virallistgenerator.com/aff/2573