Different Types Of Headlines

The words you use in your headlines are very important. Now Dan Kennedy has talked about how adding just one letter to a headline ( with no other changes to the ad ) almost tripled the response of an ad that ran in a magazine. To get Dan's Copywriting secrets, go to www.Kimble-Kennedy.com/catalog-index.html, and click on   "Basic/Deluxe Copywriting Seminar In-A-Box".  Now let's take a look at the headline Dan talked about. Here's what the headline said before the change:    "Put Music In Your Life"    And here's what it said after the change:    "Puts Music In Your Life"   Adding the  "S" to the word  "Put" almost tripled the response of the ad!   ( the first headline implies that you have to do something.    The second headline implies that something is done for you ).   This example proves how important it is to spend a lot of time writing dozens of headlines and then testing the different headlines.                                                                                                                                             http://www.virallistgenerator.com/aff/2573