How To Become An Expert At Writing Headline, 3

Once you have taken the time to write down the benefits, you will have a stack of cards ( maybe hundreds ) that you can use for your headline ideas.   Isolate the most important customer benefit and use it to create your headlines.   Sometimes, one of the benefits may turn out to be the actual headline. ( also, use the index cards when writing your ad or sales letter ).   Here is a checklist to use when evaluating your headlines:   1.   Does my headline communicate the strongest customer benefit?   2 .   Does my headline answer the question:   "What's In It For Me?"   3.   Does my headline offer a reward for reading the ad?   4.   Is my headline clear and direct?  Does it communicate a complete message?   5.   Is my headline getting attention with a powerful sales message?   6.   Does my headline motivate my prospect to keep reading?   7.   Is my headline speaking directly to my targeted procet ?   8.   Is my headline interesting to my prospects,  or does it bore Them?   9.   And finally, is my headline an ad for my ad?   Remember, the difference between a good headline and a bad one is the difference between success and failure in advertising.                                                                                                                            Http://www.virallistgenerator.com/aff/2573                                                              

How To Become An Expert At writing Headline, 2

I Have hundreds of index cards with headlines.   When it's time to write a headline, I use these index card for ideas.   Here's another trick for writing headlines:   Before you attempt to write a headline or any form of advertising, you should write down all the benefits of your product or service on 3x5 index caeds.   Write a single benefit on each card.   When writing the benefits, remember to write them from your prospects point of view.    ( also, convert the features of your product into benefits).                                                                                       http://www.virallistgenerator.com/aff/2573

Different Types Of Headlines

The Command Headline.   The Command Headline tells your customer what to do.   Your command should encourage action by offering your prospect a benefit that will help them.   Effective Command Headline starts out with action verbs.   Examples:    "Stop Dreaming And Start Making. Money",   "Throw Your Wax Can In The Trash Can, The New No Wax Floor is Here"   "Order Christmas Cards Now, Pay After January 21st".   There you have it!  Several Types of headlines you can use for any kind of circumstance or market. Each headline type works well on its own, or it can be combined with other headline Types.                                                                         http://www.virallistgenerator.com/aff/2573

Different Types Of Headlines

The Testimonial Head.   The Testimonial Headline, is exactly what it says, it uses a customer's Testmonie for a headline.   With this headline, you get your customer to sell for you buy talking about the  benefits they get with your product or service.    Examples:    "I Lost my Bulges And Saved Money Too",    "How I Retired  On A Guaranteed Income For Life",    "I Was Tired Of living On Low Pay,  So I Read A Story In The Wall Street Journal From A subscriber".                                                                                                                                           http://www.virallistgenerator.com/aff/2573

Defferent Types Of Headlines

The Reason Why Headline.   With the Reason Why Headline you give your prospect specific reasons why they should read your ad.   Reason why Headlines are effective because they contain facts and specific numbers. Reason Why Headline does't need to include the words "reason why".    You can use "38 ways", "7steps", "5secrets", etc.   Examples:    "38 Fun And Easy Wasys To Earn $500.00 By Next Weekend",   "7 Steps To Freedom",    "67 Reasons Why It Would Have Paid You To Answer Our Ad A Few Months Ago"                         http://www.viraillistgenerator.com/aff/2573

Different Types Of Headlines

The Question Headline.  Here again, to use this headline, you must really know your market.   You need to know what your prospect is thinking,  what their anxieties are, and what they're hoping to accomplish.   If you know your target audience this well,  then the /Question Headline is an effective headline to use.  The Question Headline must focus on your prospect's self interest and ask a Question they want to know the answer to.   The best type of questions to ask are questions that get your prospect involved.    Examples:    "Do You Make These Mastakes in English"   "Can You Pass This Money Test"   "Do You Make These 10 Mistakes in Your Marketing"                 http://www.virallistgenerator.com/aff/2573

Different Types Of Headlines

The Question Headline:   Here again, to use this Headline , you must really Know your market. You need to know what your prospect is thinking, what their anxieties are, and what they are hoping to accomplish. If you know your  target audience this well, then the Question Headline is an effective Headline to use.   The Question Headline must focus on your prospect's self interest and ask a question they want to know the answer to.  The best type of questions to ask are question that get your prospect involved.    Examples:    "Do You Make These Mistakes In English?"    "Can You Pass This Money Test?"   "Do You Make These Ten Mistakes In Marketing?"                     http://virallistgenerator.com/aff/2573

Different Types Of Headlines

The How To Headline:   These two words... "how to", are very powerful words. You can never go wrong using a How To Headline (over 7000, book titles start out with how to).   How To Headlines promise your prospect a source for information, advice, and solutions to their problems.   If you ever get stumped for a headline, use the How To Headline... It Works!    Examples:    "How To Win Friends And Influence People"    "How to get Your Cooking  Praised"   "How To Form Your Own Corporation Without A Lawyer For Under $50 Bucks"                   http://virallistgenerator.com/aff/2573

Different Types Of Headlines

Examples:    "Now!   Own Florida Land The Easy Way... $20.00 Down And $20.00 A Month"   "New Diet Burns Off More Fat Than IF You Ran 97 Miles A Week"    Announcing... The New Edition Of The Encyclopedia That Makes It Fun To Learn"   The Guarantee Headline. Guarantee Headlines State a desirable benefit, and guarantee   results or other benefits.   If you offer a powerful  guarantee, let your prospect know by stating it in the headline.   Examples:    "Play Guitar In 7 Days Or Money Back"   " Announcing A New Technologically Advanced Golf Ball You Will Never Lose, Never Slice, And Never Miss... 100% Guaranteed"                                                               http://www.virallistgenerator.com/aff/2573

Rules To Follow When Writing Headlines, continued

6 .   Inciude the words "quick" and "easy" if it fits, what you are communicating.   7.   Use specifics in your headlines, not generalities. For example,   "Make $5,274 In 30 Days" is a better headline than  "Make Money Fast".   Specifics are more believable.   8 .   Always test two headlines against each other to see which one pulls the best.   9 .   Use upper and lower case letters for your headlines.  This is easier to read than all caps. I also like to put quotation marks around my headlines.   Studies have shown that quotation marks around headlines increase readership.   10 .   When it's time for your to write a headline for your ad, write at the least 50 headlines.   Some direct marketers spend days writing hundreds of headlines in search of the right one.   To come up with selling headlines takes more then just a few minutes.   You have to commit yourseif to sitting down and writing at the least 50 headlines!                                                                                                                                         Http://www.virallistgenerator.com/aff/2573                                                                                                                              

Rules To follow When writing Headlines, Continued

2 .  Attract the attention of the prospect you would like to target. If your headline dose not attract the right people, it has failed !  Your headline must reach out to your prospect, grab them by the sholders and say "Hey, Lisen up" 3 .  Your headline must deliver a clear and appealing message.  Most people read only the headlines.  Because of this, your headline must make a complete statement and compel the prospect to continue reading the body copy. 4 .   If you have news, such as a new product or service, be sure to get that news into your headline in a big, big way.                                                                                                                                                                       5 .   Don't try to be clever or humorous with your headlines. these type of headlines are ineffective and a wast of money.                                                                                                                                                                http://www.virallistgenerator.com/aff/2573

How To Use List Sources, To Find Hot mailing Lists

11.  Matntenance.  Tell you how often the list is updated.  Guraantees, if any, on accuracy of names. Refund conditions on "nixies". ( nixies are undeliverable names).  Once you have found the mailing lists your looking for that meet your criteria, contact the list managers or brokers and have them fax or mail to you a "data card" for the lists you are considering.  These data cards will give you more facts and figures about the particular lists you are interested in.  Also, when requesting data cards, have the list manager or broker send you a list of the mailers and  "continuations" using the list.  Continuations are mailers who have rented the list more than once.                   http://www.virallistgenerator.com/aff/2573

How To Use List Sources, To Find Hot Mailing Lists, Continued

Here's an outline and brief description of the eleven paragraphs used for the listings found in the SRDS. ( Not all listings in the SRDS contains all elevn paragraphs).  1. PERSONNEL .  Name, adresss, and phone numbers of the list manager. 2 .  DESCRIPTION.  Description of the list characteristics, Average unit of sale. 3.  LIST SOURCE .  When, where, and how a list was developed or derived. Source of names. ( Example: direct mail, space ads, telephone surveys, etc.) 4.  QUANTITY AND RENTAL RATES .  The date SRDS received the list.  Total names on list. Price per thousand to rent names. Special selection. Minimum order requirements. 5.  COMMISSION, CREDIT POLICY.  Agency or broker commission.  Cash discount policy.  Deposits required, if any, with amounts and conditions.  Credit conditions.                                                                                                                               Http://www.virallistgenerator.com/aff/2573        

How To Use List Sources, To Find Hot Mailing Lists 4, Continued

For example: Let's say you are looking for a list of Corrugated box buyers. Simply go to the Subject/Market Classification Index and look up "Corrugated Box Buyers". ( All subjects in this index are listed alphabetically.) You'll see that corrugated box buyers can be found under the following Classification Titles: "Moving & Storage" and "Packaging".( Who would've thought, that you could find a list of corrugated box buyers?) NOW back to fishing. Let's go to the "Hunting and Fishing" section under "Consumer Lists" and see what we'll find. ( The Classification Titles are numbered, which makes them easy to find in the SARDS). Remember, we're looking for mail order buyers of books or videos related to fishing. Looking through the SRDS List Source, I found several lists that meet this critiria. On the following page you will find three of them: As you can see by looking at all listings in the SRDS List Source are organized exactly the same way to make it easy for to compare lists.               http://www.virallistgenerator.com/aff/2573

How To Use List Sources, To Find Hot Mailing Lists 4, Continued

Let's see what we can find in the SRDS. In the SRDS List Source there is a listing of the various "Classification Titles". You will see that the titles are listed under three categories; Business Lists, Consumer Lists, and Farm Lists. If you look under the Consumer Lists, you'll find "Fishing and  Hunting" classification. NOTE: If you are looking for lists on a particular subject and you are not sure what Classification Title to look under, you can refer to the "Subject/Market Classification Index" found on page 19 of the SRDS.                                                                   http://www.virallistgenerator.com/aff/2573

How To Use List Sources, To Find Hot Mailing Lists 4, Continued

OK, now that we have talked about some of the fundamentals of renting mailing lists, leys take a look at the SARDS List Source. The SRDS List Sours, published bi-monthly, is a comprehensive catalog  of mailing lists. Inside this three inch thick book, you well find detailed descriptions of over 12'000 lists in 220 market classificattions. It even includes a section on Canadian and International lists. You can usually find a copy of the SRDS List Source at most major libraries. Now let's assume you're wanting to sell the book and video we mentioned earlier, "How To Catch Fich" through the mail. The best possible list you can rent is a list of people who have bought books and/or videos by mail on the subject of fishing.                                                                                                                   http://www.virallistgenerator.com/aff/2573

How To Use List Source, To Find Hot Mailing Lists 4, Continued

If are selling an expensive product, the List Source has a section titled, "High Ticket Mail Order Buyers Index". This index represents lists of mail order buyers, where the unit of sale or average order is $50. and up. The average dollar amount spent is shown next to each list title found in this index. If you are going to sell a product through the mail, the bottom line is this: You Want To Rent A List Of Mail Order Buyers Who Bought A Product Through The Mail, Related To The Product Your Are Selling.                                                                                     http://www.virallistgenerator.com/aff/2573

How To Use List Sources, To Find Hot Mailing Lists 4, continued

Frequency: refers to the number of times people on a response list have bought through the mail. A list of "multi- buyers" will usually perform better than a list of one time buyers. Some list owners and managers will rent you a list of multi-buyers names for an extra cost. Amount: refers to how much money was spent by people on the list for their mail order purchase. When possible, try to find a list of people who have spent an amount similar to the price you are charging for the product you are selling. What's really important is finding a list of people who have spent money through the mail.                                                                                                                           http://www.virallistgenerator.com/aff/2573

How To Use The List Sources, To Find Hot Mailing Lists 3, continued

If you decide to use a list broker to assist you in finding a mailing list, you should use several brokers, until you find one your comfortable with. Whether or not you decide to use a list broker, you still pay the same price for your list. You can find an alphabetical listing of list brokers and list managers on these List Sources. Before you begin the process of searching for a mailing list, you must identify your customers. You need to come up with an accurate description and profile of your target market. The ideal list would contain people who bought a product, related to the one you are selling. For example, lets say your selling a book and CD, that teaches people how to catch more fish. your best bet would be to buy or rent a list of people who bought books and CD's on fishing through the mail.                                                                                                                                                http://www.virallistgenerator.com/aff/2573