Salesmanship In Print

On The Importance Of Individuality:   A person who desires to make an impression must stand out in some way from the masses.   And in a pleasing way.   Being eccentric or abnormal is not a distinction to covet.   But doing admirable things in a different way gives one a great advantage.   We try to give each advertiser a becoming style.   We make him or her distinctive, perhaps not in appearance, but in manner and in tone.   He or she is given an individuaiity best suited to the people he or she address.   Then we take great care not to change an individuality, which has been proved appealing.   Great pains have been taken not to change our tone ever.   We also don't want people to think that salesmanship is made to order.   That our appeals are created, studied, artificial.   They must seem to come from the heart. and the same heart always.                                                          http://www.virallistgenerator/aff/2573