The Anatomy Of A sales Letter

4.   The Opening Paragraphs.   AN effective way to open your sales letters is to get straight to the point with a "WIIFM"   ( What'ts in it for me?).   Tell your prospects right up front what's in it for them and you have a better chance of getting them to continue reading.   Notice how the first three paragraphs are single sentences.   Use single sentences and short paragraphs in your sales letters.   This makes your letters easier to read.                        Http://www.virallistgenerator/aff/2573