salesmanship In Print

These time tested secrets come in a large part, from old direct marketing pros.   These guys wrote copy in the 1920s and 1930s.   Their ideas worked great then and still work great now.   Even though the rest of the world has become obsessed with "image", "RassFeeds, and "what looks good".   These veterans only care about what makes money, Period.   I've chosen many excerpts from the pages of their books to share with you.   here's an excerpt from John E. Kennedy's book, Reason Why Advertising :   "ADVERTISING"is just salesmanship on paper. It is the means of muultiplying the work of a salesman, who writes it, several thousand fold.   With the salary paid a  single salesman it is possible, through Advertising, to reach a thousand  customer for every one he could have reached orally.   It is also a means of discovering, and developing, new customers where they were not previously known to exist.   These facts are mentioned here because few business men have a correct Idea of what true Advertising should consist of.                                                                                                                             http://www.virallistgenerator.com/aff/2573