How To Use List Sources, To Find Hot Mailing Lists 4, continued

Frequency: refers to the number of times people on a response list have bought through the mail. A list of "multi- buyers" will usually perform better than a list of one time buyers. Some list owners and managers will rent you a list of multi-buyers names for an extra cost. Amount: refers to how much money was spent by people on the list for their mail order purchase. When possible, try to find a list of people who have spent an amount similar to the price you are charging for the product you are selling. What's really important is finding a list of people who have spent money through the mail.                                                                                                                           http://www.virallistgenerator.com/aff/2573