When searching for a responsive mailing list, there are three key factors you should consider: Recency, Frequency, & Amount; Recency refers to how recently people on the mailing list made their last mail order purchase. The List Source will frequently show the "last 24 month buyers", the "last 12 month buyers", the "last 6 month buyers", the last 3 month buyers". The most recent names available on a specific mailing list, are called "hotline" names. Hotline names are the best names you can rent, but they are the most expensive. It's a proven fact that people who have just purchased by mail are the most likely to buy other products by mail. http://wwwvirallistgenerator.com/aff/2573
Wednesday, December 29, 2010
How To Use List Sources, To Find Hot Mailing Lists 4
Posted by Marketing Tips at 7:02 PM
Labels: List Sources 4
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